While the bar industry has exploded over the last 60 years, we’ve supported individual bartenders. After putting down California roots in 1948, we incorporated as a nonprofit (50 years strong!) and are now active in over 30 markets nationwide. We believe in “raising and setting the bar.” USBG members don’t follow trends– we set them, and passionately advocate for bartenders nationwide to do the same.
Bars & restaurants are where communities come together. Through national & local charity initiatives, we connect with the neighborhoods that welcome our establishments and the people who we entertain each night. To us, a key part of growing professionally is supporting the communities where we serve.
Service * Integrity * Sharing Knowledge * Tradition * Camaraderie
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